DESIGN APPROACH
DESIGN APPROACH
1 Understandingthe Place / Client
Once the project is defined, we spend time gathering information to help to understand the clients ambitions and the site: the history, the users and existing conditions.
Typically this means visiting the site, taking photographs, interviewing the client and users. It's also valuable to collect information on the natural environment, the climate, as well as the existing conditions and features of the site.
2 Defining the Project Brief
The aim (or goal) of our projects are described on a short statement of fact and reflect the human outcomes of the project. We explore a range of possible design ideas
3 Concept
The Concept is a catch-all for the project. It encapsulate what makes it different, what can offer, why we’re doing it and how we’re going to deliver it. It is also the uniting theme that must hold all the elements of the project together.
We aim for a visual identity that is strong and appropriate, clean and simple that works across all the urban elements (including paving, furniture, planting…).
The Concept is informed by the earlier analysis.
4 Design
Is the translation of the concept into the reality of the project. One concept can have many graphic interpretations. We explore them! Our team discuss, debate and decide best one to take forward. This exercise allows exploring and finding best suitable option.
We aim to keep it simple… less is more!
5 Detailing
The detail design is developed in order to reinforce the concept. Being a wall, a seat, a paving pattern - responds to the concept, thinking retrospectively:
- Does the Design meet the Concept?
- Does the Design meet the Brief?
- Does the Design the respond to the Client and Site needs?